Marjan's Monthly: Want to reach more customers? Start with change agents and choosing the best market segment.

Welcome to the very first edition of Marjan's Monthly.

Every month I'll share something that I believe can help you build a stronger impact venture. Sometimes it will be an online course, sometimes a tool, framework, book or inspiring example from our community.

This month, I'm starting with one of my personal favourites: the Market Analysis course.

With a background in marketing and business development, I truly believe this is where the magic starts.

One of the biggest misconceptions I see among impact entrepreneurs is this:

"Our solution is for everyone."

It sounds inclusive, but in reality it makes it incredibly difficult to reach the people who need your solution most. If you try to serve everyone, you often end up serving no one.

This course helps you move from a broad idea to a focused strategy by identifying the market segments where you can create the greatest impact.

One of the reasons I love this course so much is its focus on change agents.

Change agents are individuals and organisations that are already driving positive change within their communities. They understand the needs of the people they serve and can become powerful partners in helping your solution reach the right audience. They might be intrapreneurs, community leaders, educators, local influencers, non-profit organisations or activists. Their networks, credibility and local knowledge can significantly accelerate your impact.

Throughout the course, you'll identify change agents within each market segment and analyse how well each segment aligns with your impact goals. You'll also assess market size, growth potential and competition to determine which market segment, or combination of segments, deserves your focus.

The course concludes with a positioning exercise that helps you define your unique place in the market.

This course is valuable whether you're just starting out or already growing your business.

If you're still exploring your proposition, it will help you validate your assumptions and identify the market where you can create the greatest impact.

If your business is already up and running, it's a great opportunity to revisit your strategy. You may discover opportunities to strengthen your position within your current customer segment, expand into new customer segments, or even identify entirely new markets for your solution. Markets evolve, customer needs change, and your strategy should evolve with them.

Ready to sharpen your market strategy?

Dive into the course, or revisit it with fresh eyes and discover where your greatest opportunities for growth and impact lie.

And I'd love your input.

Is there a course on the platform you'd like me to feature in a future edition of Marjan's Monthly? Or is there a topic you're currently struggling with that you'd like to learn more about?

Let me know in the comments or send me a message. Your suggestions might inspire the next edition.